By Minda Smiley

Tequila maker Patrón has jumped on the virtual reality bandwagon and introduced an Oculus experience in partnership with digital agency Firstborn that allows users to take a tour of the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico.

The tour, titled ‘Art of Patrón Virtual Reality Experience,’ is seen from a bee’s perspective, the brand’s signature symbol. It starts in agave fields and highlights the tequila brand’s production, aging, and bottling processes. It features actual Hacienda employees instead of actors.

Lee Applbaum, global chief marketing officer at Patrón Spirits, said: “An innovative spirit is what built Patrón, and to this day, Read full story ›

Source: The Drum