By Scott Ross

With doctors increasingly prescribing apps over drugs, DigitasLBi chief technology officer Scott Ross looks at the role of technology in delivering services for patients.

One of the reasons I love my job is that we set out to ensure our work has purpose, that it adds value to people’s lives, improves the human condition in some way. So can an app save someone’s life? I certainly hope so.

Work with purpose is a daily occurrence at DIG (Digital Innovation Group), our co-partnership with AstraZeneca, where we try to address some of healthcare’s biggest challenges. The teams in DIG design services that seek Read full story ›

Source: The Drum