Men’s magazine Vangardist is inviting its readers to “take a hands-on approach to end the social stigma surrounding HIV” by printing its new issue with ink infused with HIV-positive blood.
In a campaign created with Saatchi & Saatchi Switzerland, all 3,000 copies of the European magazine’s spring edition have been made with blood donated by three people living with the virus.
The magazine has been produced according to guidelines established by Harvard and Innsbruck University, ensuring it is “100 per cent safe” to handle and carries no risk of infection.
Julian Wiehl, publisher and CEO of Vangardist, said: “With 80 per cent more Read full story ›
Source: The Drum
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