Here at The Drum, we know that you enjoy brown soup, trombones and films where Liam Neeson beats up strangers. What’s that you say? You don’t enjoy these strange and horrible things? There appears to have been some kind of terrible mistake.
Yet your faithful columnist is not the only character to make this error. Poke your snout into the sludgy, steaming heap labelled ‘Marketing and That’ and you will quickly snuffle out brands and businesses earnestly describing the things they ‘know’ you like.
Gas companies, airlines, insurers and cheese shops all profess knowledge of your fondness for heat, holidays, Read full story ›
Source: The Drum
Industry News