By John McCarthy

The most engaged UK media title on Twitter is the Telegraph according to research from social media analytics company Brandwatch.

Analysing the UK’s top media brands, the report found that the print industry typically generated three times the volume of social media mentions that TV or radio achieved.

During the study window (1 January 2015 – 28 February) the print industry sparked 61 per cent of all online chat, followed by TV at a fifth and radio at 19 per cent.

Leading the social index for social media performance, each brand’s total online mentions, total social mentions Read full story ›

Source: The Drum