Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The female perspective: Google, Maxus Global, Wunderman and others on why the industry needs 'real' gender diversity

on Jun 25, 2015 | 0 comments

By Staff Writer

There is a truism at the heart of the ad, tech and digital industries that too few women occupy senior leadership and managerial roles.

While huge strides have been made in addressing women’s rights, from enhanced maternity pay to flexible working and board representation, women are still woefully under-represented in key roles in development, planning and creative – they make up just 13 per cent of developers at Airbnb, for example.

The Drum, together with experience design agency Critical Mass, brought together a group of senior female industry leaders to discuss the issue and attempt to construct a charter for change. The Read full story ›

Source: The Drum