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Lingerie brand apologises for seemingly incestuous ‘For the ladies … who pamper their dads’ newspaper ad

on Jun 25, 2015 | 0 comments

By John McCarthy

Triumph lingerie has apologised for publishing an unsettling discount ad in a Sri Lankan newspaper.

Ahead of Father’s Day, the brand issued a 15 per cent discount of lingerie for ‘For the ladies … who pamper their dads’ in Ceylon Today.

Needless to say, the connotations that lingerie ownership is linked to the wellbeing of fathers is creepy enough to send the blunder around social media feeds, giving the brand much more traction than it originally intended…

As a result of the backlash, the company issued an apology for the tagline.

“Triumph International is a global brand operating in many countries around the world Read full story ›

Source: The Drum