While many brands spend millions of pounds across the globe in a crusade to make consumers fall in love with them, Mars is bucking the trend and is instead trying to resonate with its shoppers on a more human level.
Speaking to The Drum global chief marketing officer Bruce McColl called the expectation of consumers to love a brand “one step too far” and admitted that Mars is “not a big believer” of love and loyalty.
“For most people out there buying our brands they don’t love us; we just have to accept that,” he said. “It goes against some of the Read full story ›
Source: The Drum
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