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Meals for one boom as consumers embrace the single life

on Jul 1, 2015 | 0 comments

By John Glenday

A new study has found that close to half of all Britons now eat meals alone as demographic shifts lead to an inexorable rise in the number of sole occupant households.

Citing divorce, later marriages and an ageing population for the trend the study suggests that supermarkets are failing to keep abreast of these shifts, continuing to stock larger portions and multipacks which may contribute to food waste.

Kantar Worldpanel quizzed 4,000 people to arrive at their findings, discovering that 44 per cent of all meals are eaten in solitude – a rise of a third since 1980.

Ranking the three traditional meals Read full story ›

Source: The Drum