By John Glenday

The Internet Advertising Bureau has recruited comedian, actor and TV personality Jack Whitehall to close its annual Engage conference on 15 October at London’s Barbican.

Higher Ground will see the comedian convene a fireside chat with IAB chairman, Richard Eyre, who will be joined on stage by James McClure, Airbnb; Kathy Savitt, Yahoo; Leo Johnson, PwC; Nicholas Lovell, Author; Dr Paul Marsden, Psychologist and Scott Ferber, Videology.

Outlining the theme of the event the IAB stated: “It’s time to raise our game. Today’s consumers have never enjoyed greater convenience and choice. They are tech-savvy and entitled; no longer satisfied by remote brands Read full story ›

Source: The Drum