By Natalie Mortimer

Playing an integral role in shifting perceptions of the brand is Lush’s approach to design, which is headed up by Andy Russell, who told The Drum that while the brand hasn’t historically been known for its “exemplary” design, using it to inform strategy and drive Lush forward with its maturity ambitions has proved to be crucial.

“Design and strategy always go hand in hand,” he said. “[Lush] has not always been known for its exemplary design which I hope I have been changing and bringing it up to date and more contemporary…Design played a massive part in how we started to Read full story ›

Source: The Drum