According to a recent IPA report entitled from Mad Men to Sad Men, the client/agency relationship is in a state of crisis. This is wide of the mark says the founder of RAR Steve Antoniewicz.

“The report introduction suggests rifts, chasms, frustrations and negativity as the norm and that just doesn’t match with what we’re seeing in responses from brands,” he said.

Where the IPA research throws up some interesting (and startling) anecdotes, Antoniewicz says those examples are still very much in the minority.

“If that was a truly representative picture then chances are we might not have Read full story ›

Source: The Drum