By Seb Joseph

There’s a “very formulaic way” of promoting handsets that the mobile network wants to get away, its marketing director Lianne Norry, marketing director told The Drum. Consequently, it got LG to embrace things that go bump in the night and back, arguably, its riskiest ad today.

Three’s Jackson the puppet is shown alongside his human companion doing one of the biggest horror movie tropes – venturing into the woods alone. The two friends document the experience, complete with shocks and scares, using LG’s smartphone video player, while Jackson takes the time to highlight some of the phone’s other key features.

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Source: The Drum