By Barry Dudley

Sir Martin Sorrell, as we all know, likes to expand into new and growth territories: Asia-Pacific of course, but also India, South America, southern Africa, the old Communist bloc countries of Eastern Europe and Turkey.

But I wonder what Sir Martin will be thinking about Iran. I suspect he and other ambitious figures in the marcomms industry have done recently.

The historic nuclear deal brokered between the Islamic Republic and leading western nations earlier this month, and with it a likely lifting of sanctions and opening-up of this vast country of 80 million people, makes possible things that just weeks ago seemed Read full story ›

Source: The Drum