By Lee Woodward

Digital Transformation – two words that we have seen a lot of over the last couple of years. Depending on your job and company you work for, it can have many different meanings. My fine colleagues and I on the IPA Brand Technology Group, it is fair to say, have discussed it. A lot.

We discuss it because for agencies like ours (collectively) it is both an opportunity and a threat. The key word you should take out of that last sentence is agency. I’ll come back to why that word is important.

Many established brands are labouring under what has been Read full story ›

Source: The Drum