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Rugby World Cup branding battle: Will it be the official sponsors or hijackers who win off the pitch?

on Aug 26, 2015 | 0 comments

By Andrew Olley

Booked your World Cup tickets yet? It’s not until 2018 isn’t it? No the other one – it’s a now less than a month away…

You’d be forgiven for not realising that the world and its cauliflower ears will be descending on Brighton, Gloucester and Milton Keynes in September, as the #RWC2015 is set to touch down on these shores for the first time since 1991.

England opened their World Cup warm up account two weekends ago at the home of the RFU, Twickenham, a stadium that could easily be labelled the second O2 given the amount of branding that hits you Read full story ›

Source: The Drum