By Gillian West

Autumn is upon us and with that Adam&EveDDB’s first offering for Waitrose.

Attempting to inject some warmth into British homes, the campaign features an array of seasonal foods in a bid to convince use autumn is ‘The Warmest Season.’

Set to the soundtrack from the original 1968 Disney feature ‘Winnie the Pooh and the Blustery Day’, the spot sees Waitrose’s own suppliers and producers do battle with the all too familiar British weather.

Credits

Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Art director: Feargal Ballance
Copywriter: Patrick McClelland
Additional Credits: Agency TV producer: Suzy MacGregor,
Agency TV Production Assistant: Sion Prys
Agency Print producer: Laura Read full story ›

Source: The Drum