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Tesco to stop selling Carlsberg as brand cull quickens

on Oct 1, 2015 | 0 comments

By Seb Joseph

Tesco is pulling almost all Carlsberg products from stores as part of wider efforts to reduce the number of products it sells so that it can slash prices and improve availability in-stores.

Only four-pack Carlsberg beers will survive the chop and even then they’ll only be available in just 200 stores. The Danish brewer is the latest brand to be given the boot by Tesco, following the removal of Ribena, Capri-Sun and Kingsmill from shelves earlier this year.

A spokeswoman for Tesco said: “We have taken the decision to discontinue a number of Carlsberg products in our stores and online. Read full story ›

Source: The Drum