By Ronan Shields

Nick Hugh, Yahoo, VP and managing director, EMEA, now heads up the internet advertising stalwart’s efforts in Europe, and recently outlined the company’s MaVeNs vision in the closing chapter of IAB Digital Upfronts.

Here he speaks to The Drum about the recent consolidation of Yahoo’s programmatic offering under the BrightRoll banner, how its offering differs from alternative online advertising players, plus his plans for leading the company’s turnaround in the region.

Yahoo posted its quarterly results earlier this month, with earnings of $1.23bn for the period amounting to losses of $86m – despite improved take-up of its MaVeNs Read full story ›

Source: The Drum