By Doug Zanger

An advertising campaign for the Tweener button, designed by Johnnie-O has gone live, as the brand aims to help men avoid showing too much chest hair in public.

The right amount of wolf — also known as “foliage” or, to be more direct, chest hair — can be hard to achieve. Too much, and it could be the proper landing zone for a gold medallion. Too little? There’s a reason some men are called “buttoned-up” (see: Marty McFly’s dad).

Enter the Tweener Button, designed by johnnie-O, which hides between the second and third buttons so you never show too Read full story ›

Source: The Drum