Baileys is set to launch a new campaign to drive consumer awareness of the the drink over the key festive period as it turns its focus on selling the product in bars and pubs.
The activation will run throughout November and December promoting the new tagline ‘It’s not Christmas Without You’. The campaign will include a fully integrated approach with TV advertising, OOH and social media activity, as well as a number of sampling events at shopping centres and Christmas markets across the UK.
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Source: The Drum
Industry News