By John Glenday

Moshi Monsters, the popular online game, has been removed from an advertising ‘blacklist’ by the ASA after parent firm Mind Candy vowed to stop targeting subscription sales at children and claiming it had only done so as a result of a ‘communication breakdown’.

It follows the ASA’s decision to ‘name and shame’ the company on its website for failing to abide by its social responsibility code in its marketing activities.

For its part Mind Candy said it was ‘disappointed’ to have been blacklisted and moved to comply with the UK advertising code within ‘hours’.

Mind Candy founder Michael Acton Smith Read full story ›

Source: The Drum