By Thomas Hobbs

In the light-hearted ad, Clarkson, who has signed a deal to work on a new car show for Amazon Prime’s streaming service, narrates on-screen as a family orders a new pair of football boots for their daughter after their pet dog chewed the previous pair.

It then shows Prime Air in action as a drone delivers the football boots by air within 30 minutes and creates a landing area in the fictional family’s garden.

The ad, which shows off the ecommerce giant’s delivery drone prototype, comes two years after Amazon first revealed its ambitions to develop a delivery service making use Read full story ›

Source: Marketing Week