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Advertisers slam ‘narrow minded’ calls for pre-watershed ban on ads for snacks

on Nov 30, 2015 | 0 comments

By Seb Joseph

Advertisers have hit back at what they believe is the failure of ministers to grasp the bigger issues affecting child obesity, branding renewed calls for a ban on promoting snacks during peak times as “narrow minded”.

The proposal for an end to ads on TV for high salt, sugary and fatty snacks until after the 9pm watershed were one of the main tactics MPs proposed to stem the consumption of unhealthy foods. The argument for such an extension is that the current restrictions miss much of the TV children watch outside specific children’s programming, like ‘family’ viewing time—for example programmes such Read full story ›

Source: The Drum