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NHS targets millennials with Dom Joly #NotAnEmergency prank

on Nov 30, 2015 | 0 comments

By Rebecca Stewart

‘Trigger Happy TV’ star Dom Joly is to return to TV this Christmas in a new candid spot for the NHS which aims to highlight when the public should use its free 24-hour helpline in place of 999.

‘Not Quite An Emergency’ sees the actor pranking unsuspecting members of the public – swapping his infamous “I’m on the phone” catchphrase for “call 111”.

Shot on location in Brighton the video shows a heavily disguised Joly approach members of the public with various minor ailments – from toothache to a blister, to ask them which number he should call to treat his Read full story ›

Source: The Drum