In his new role, Michaelides will be responsible for its pay TV, video on demand and programme sales businesses, as well as commercial innovation, new business development and all of its external commercial relationships. He is also a member of Marketing Week’s “Vision 100”.
Communications director Zoe Clapp will take on an expanded role as marketing and communications director, overseeing Michaelides’ old responsibilities.
Marketers’ expanding roles
Michaelides is joining a rank of marketers who are taking on more commercially focused roles, signifying a wider change that’s happening in the boardroom as, with more data to back up their actions, Read full story ›
Source: Marketing Week
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