By Sarah Vizard

Dunn has been with EE since 2003, first working in marketing for the Orange Group before becoming UK brand director. She previously worked for Virgin Media (then NTL) and at Coca-Cola in a number of marketing roles.

She took over as CMO in 2013, when brand chief Steve Day stood down, with a remit to widen awareness of the EE brand, which emerged following the 2010 merger between Orange and T-Mobile UK, and extend the appeal of 4G from early tech adopters to the mass market.

She has been successful on both those fronts. EE’s high-profile campaigns featuring Kevin Bacon have helped Read full story ›

Source: Marketing Week