By Gillian West

Commercial and creative content are changing. In a world of brevity and fast consumption, the comfort of long form is making a comeback. In the last 18 months alone we’ve witnessed the launch of Facebook Instant Articles, the Guardian’s ‘The Long Read’, Snapchat Discover and more, putting a world of long form content at our fingertips. Now even Twitter – once sold as “a short burst of inconsequential information” – is rumoured to be changing its character limit from 140 to 10,000.

Typically, opinion on long form has been split into two camps; those who see it as a gamble thanks Read full story ›

Source: The Drum