By Seb Joseph

There’s a growing urgency among food and drink makers to make healthier eating desirable now that it’s getting harder to convince people to consume sugary products and the threat of legislation looms.

The prospect of a sugar tax in the UK has sparked debate among brands, politicians and consumers over who and what is needed to tackle the country’s obesity crisis. It has been estimated a 20 per cent sugar tax could raise up to a £1bn a year as part of a government-led overhaul that would also ban the advertising of sugary products to kids and stop 2-for-1 promotions on Read full story ›

Source: The Drum