By Leonie Roderick

McDonald’s is rolling out table service across its UK restaurants

McDonald’s are loving it. According to the brand’s CEO Steve Easterbrook, its turnaround strategy is beginning to show signs of paying off.

Earlier this week the fast food chain revealed it is planning to speed up the rollout of table service across its refurbished UK restaurants and expand a trial of its premium burgers.

So far a quarter of McDonald’s 1,200 restaurants in the UK have been converted to offer customers self-order kiosks, digital merchandising and customised order points, but that number will be closer to a third by the end Read full story ›

Source: Marketing Week