Scroll forward to Super Bowl Sunday earlier this month and that same technology was popping up in ad breaks alongside Budweiser and Doritos in the form of Amazon’s Echo speaker and voice-activated hub, equipped with the brand’s Alexa artificial intelligence system.
The internet of things, where everyday objects and appliances connect to the internet and one another, is increasingly woven into the fabric of daily life. The only danger is that there is no guarantee today’s technological obsession will be tomorrow’s routine habit. So how wise is it for marketers to invest in something that might turn out to be Read full story ›
Source: Marketing Week
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