By Ishbel Macleod

Tetley is celebrating its sponsorship of the Rugby League’s Challenge Cup with ‘Pass it On’, developed by The Marketing Store.

The first story-driven social media campaign for the brand, it gives fans the chance to win VIP tickets to the Tetley’s Challenge Cup Final by sharing their Rugby League stories on Facebook and Twitter, and if they mention their community club, the club could win £1,000.

Tetley’s brand manager Dominique Shirman explained: “The Tetley’s brand has had a long association with Rugby League and our sponsorship of the Tetley’s Challenge Cup presents another opportunity for us to connect with our consumers Read full story ›

Source: The Drum