The national press ad for Tesco, which was published in October 2015, was headlined ‘Never pay more for your branded shop’. The text below stated ‘If it’s cheaper at Asda, Morrisons or Sainsbury’s, we’ll take the money off your bill at the till’. It also featured a character holding an icon that carried the text ‘Brand Guarantee’.
The small print, however, stated: “Minimum basket of 10 different products, including one comparable branded product. Total price of branded grocery shop compared with Asda, Morrisons and Sainsbury’s and if cheaper elsewhere the difference will be taken off your bill.”
The ad was investigated after Read full story ›
Source: Marketing Week
Industry News
