By Seb Joseph

Ikea has launched a global review of its media relationships, worth an estimated €400m.

The Swedish furniture seller currently spreads its media accounts across five different holding companies, according to reports. WPP’s MEC works with the business in the US, while Dentsu Aegis Network has the business in the UK. In Asia, Ikea works with Vizeum in Singapore, Thailand and Malaysia.

The review, which Ikea said is customary, is being handled by ID Comms and will see the retailer work with its incumbent agencies in each local market during the process.

In a statement it added: “As part of our commitment to the Read full story ›

Source: The Drum