By Natalie Mortimer

Pearlfisher has created a conceptual medical marijuana brand named Allay in conjuction with Surface Magazine.

The American design, architecture, and fashion magazine approached Pearlfisher with an open-ended brief to develop a theoretical brand that imagines the future of marijuana.

While the agency initially had doubts around the idea, it decided that given consumer adoption of medical marijuana in the US for health benefits it decided to charge ahead and developed a conceptual challenger brand that is designed to provide relief from chronic stress, anxiety and pain by harnessing the alleviating power of the marijuana root.

Allay takes the form of Read full story ›

Source: The Drum