The make-up brand, which is owned by Procter & Gamble, has partnered with visual browsing start-up Blippar to make its entire range scannable through the app. By scanning a product, customers will gain access to related content, including reviews, tutorial videos and before and after pictures. Max Factor will be using reviews from online retailers such as Boots to ensure they are not biased.
The app was built after Max Factor found that women are increasingly using their mobile phone at point of purchase to validate their choices. Laure Murciano, global brand manager at Max Factor, told Marketing Week Read full story ›
Source: Marketing Week
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