Technology is the “price of entry” for anyone who aspires to be a chief marketing officer, according to Nestle’s chief digital officer Pete Blackshaw, who also discussed the company’s growing investment in wearable tech.
Speaking at Mobile World Congress in Barcelona, Blackshaw said: “There is a certain base level now for CMOs, not just chief digital officers. I always try to know enough that I can ask the right follow-up questions with my technology partners to ensure they are not leading me up the primrose path.
“But what I’m fascinated by is what drives human emotion – what drives people Read full story ›
Source: The Drum
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