LastMinute.com has seen a 46 per cent fall in organic visibility on Google, which may be due to a negative SEO attack.
While it still holds the number one position for its branded terms, its ranking for terms such as ‘restaurants’, ‘hotels’ and ‘cheap flights’ have fallen.
Colin McDermott, head of SEO at Banc Media, said: “This is a big penalty, and seems to be coinciding with a noticeable increase in larger corporate sites being hit recently.
“According to today’s Searchmetrics UK winners and losers report, LastMinute.com have been hit by a 46 per cent fall in organic visibility, from 244,640 to 132,607.
“Whether Read full story ›
Source: The Drum
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