Travel clothing outfitters Craghoppers has appointed communications agency We Are Boutique to promote its latest campaign – a collaboration with explorer, writer and photographer Levison Wood.
Famous for Channel 4 shows ‘Walking the Nile’ and ‘Walking the Himalayas’, Wood has joined forces with the Craghoppers brand for its 2016 campaign. Taking the lead on strategy, implementation and campaign management across all media platforms, We Are Boutique has been tasked with activating the high profile partnership.
Boutique’s strategy director, Simon Bollon said: “Craghoppers approached us about this campaign because of our strategic strengths and we were hooked from the off. It’s an exciting Read full story ›
Source: The Drum
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