Transport for London has selected VCCP to handle its creative account, taking over from M&C Saatchi which held the account for 15 years. VCCP beat Abbott Mead Vickers BBDO, Engine and Ogilvy & Mather to the business.
Chris Macleod, TfL marketing director, said: “VCCP have a strong track record of business transformation. We are looking forward to working in an integrated way on what is a hugely exciting portfolio of campaigns.”
Ikea Australia appointed Pulse Communications, part of Ogilvy PR Australia, as its public relations agency following a competitive tender and review process that included several agencies across Australia.
Pulse will work with Read full story ›
Source: The Drum
Industry News