By Ronan Shields

SoundCloud has today (3 May) revealed its premium service SoundCloud Go, as well as a major initiative to help advertisers in the UK and Ireland engage with its “taster maker” audience.

The music streaming service’s subscription service, SoundCloud Go, will cost consumers £9.99 per month – after a free 30-day trial. The launch of the service coincides with the launch of a range of advertising offerings that will support its existing free service.

The latter part of the monetisation drive involves an agreement with the Global Radio-led Digital Audio Exchange (Dax) that will see SoundCloud make its inventory available to media buyers Read full story ›

Source: The Drum