Some 22 per cent of the world’s smartphone users are making use of adblocking technology, making a substantial loss in the kitty of online publishers and websites.
The Adblocking Goes Mobile report from PageFair states that 22 per cent of the world’s 1.9 billion smartphone users are blocking ads, noting that use of the services almost doubled in 2015 (90 per cent).
Accounting for the majority of this censorship are adblocking mobile browsers that do so by default, most popular in China, India, Indonesia, and Pakistan as a means of cutting down on data usage in developing markets.
“This report tells a sobering Read full story ›
Source: The Drum
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