The National Bingo Game from the NBGA (National Bingo Game Association) has unveiled a new integrated campaign, with the aim to promote bingo as an ‘exciting, unique social activity that can change your life for the better’.
Created by The Workroom, dovetailing with national consumer PR from Beattie Communications, the campaign looks to show those celebrating with a ‘winning shout’ pose.
Some of the winning poses used are recognisable from sporting heroes (like Bolt), and others are celebratory and imaginative poses from dances (Thriller and Pulp Fiction) and the world of football (the robot).
Miles Baron, chief executive at the National Bingo Game Read full story ›
Source: The Drum
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