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Agencies need to start ignoring the trends and keep their eyes on the prize

on Jun 1, 2016 | 0 comments

By Dan Deeks-Osburn

June is when everything starts going our way in Britain. The days get longer. The weather warms up. The sun even comes out for a few minutes. But June also means we’re halfway through the year. It’s time to take stock on where we’ve been the last six months and where we’re going. At the end of every year marketers and agencies run themselves ragged trying to predict big, societal changes that will radically change everything next year. Every single year.

And every single year, we look the other way as these things fail to come to fruition. Remember <a target=_blank Read full story ›

Source: The Drum