Despite a guerrilla campaign and numerous reports of interested parties a buyer has failed to emerge and BHS will now go into liquidation.
The embattled retailer was put into administration in April when a bidding process began. In an effort to woo buyers, marketing boss Tony Holdway led a guerrilla marketing campaign to show that BHS was a loved brand of the high street.
100ft tall images were beamed on to London landmarks last month, projecting an image of the union flag bearing the slogan #SaveBHS.
“The tireless work and goodwill of the existing management team and employees of BHS with Read full story ›
Source: The Drum
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