Collaboration runs through the fabric of my business, and I believe it’s an essential ingredient for creating successful businesses in a fast evolving digital age.
We have all grown up with the idea of Business as War, where companies are battlefields seeking to dominate and destabilise rivals, both externally and even internally. But with the emergence of new social technologies and customer expectations a different story is emerging.
It’s a story based on collaboration or more specifically the Economics of Sharing, which is the belief that commercial realisation and success comes from working together and using a behaviour we learnt in our Read full story ›
Source: The Drum
Industry News