Adidas has inked a new long-term partnership deal with rapper Kanye West to expand upon the ‘Yeezy’ collection the pair have already collaborated on.
The sportswear giant, which poached West from arch rival Nike in 2013, will create a separate ‘Adidas + Kanye West’ line into its business unit. West’s division will have a team of dedicated staff working on it at the firm’s US head offices in Portland, Oregon.
The deal with the artist will encompass performance gear and a line of co-branded bricks and mortar retail stores.
While financial details of the contract weren’t disclosed, for Adidas the announcement marks the Read full story ›
Source: The Drum
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