Nine minutes before Boris Johnson publicly declared which side he was backing in Britain’s referendum on membership of the European Union, he texted David Cameron to let him know: ‘Dave, I’m backing Brexit. Soz.’ Or words to that effect.
This was the part of the process of preparation for the announcement, apparently taken after ‘enormous heartache’. Does it sound like a course of action followed by a decisive and committed campaign spokesperson? Not exactly.
Irrespective of your political view, the communications strategies (or lack thereof) around the EU Referendum have been a litany of failures.
Grassroots and Leave
BoJo’s announcement wasn’t Read full story ›
Source: The Drum
Industry News