By The Drum

PopJam, a social content hub tailored for under-13s, has had its app downloaded over 1 million times, meaning more than 30 per cent of the UK’s 8 to 12 year-old smartphone owners have the app on their device.

Additionally, PopJam-owner SuperAwesome claims users are spending over 45 minutes a day engaging with content on the network that contains channels on behalf of both creators and brands on the platform, with Nintendo, Penguin and the Disney Channel among the brands accessing the network.

Dylan Collins, SuperAwesome CEO, told The Drum his outfit’s purpose was to create content that was appropriate for under-13s (or Read full story ›

Source: The Drum