Former Callcredit and Bauer Media manager Rob Edwards has joined Intermarketing as the agency’s channel strategy director.
Edwards will lead a newly-formed 12-strong team (including the agency’s new head of CRM, ex Wunderman data strategist, Andrew Ananth) provide data analysis, insight and strategy to help clients “demystify, humanise, simplify, hone and make better use of their relevant data”, according to Nickii Gray, Intermarketing’s managing director.
The new team will be working alongside Intermarketing’s existing 136 staff based in London and Leeds, adding value to the agency’s client portfolio which includes adidas, British Red Cross, Virgin Trains, Bupa Global and the Shop Direct Read full story ›
Source: The Drum
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